How often should you post on your Google Business Profile?
There is no magic number. I'm not aware of a posting frequency that Google requires or guarantees results for, and nobody outside Google can promise that posting more will raise your ranking.
What is known
- Google's help says posts older than 6 months are archived unless the post has a date range. Offer and event posts have dates built in.
- Posts show customers up-to-date information on your listing.
A rhythm you can keep
This is a suggestion, not a rule. Pick a schedule you will actually follow, because a profile with a post every few weeks beats one with five posts in a week and then nothing.
- Slow business: one post a month, tied to a season, an offer or a change in hours.
- Busy business: one post every two weeks, rotating update, offer and event.
- Anything time-sensitive: post as soon as it applies, for example holiday hours.
Make it easy
Write three posts in one sitting, then schedule reminders on your calendar to publish them. The free promo calendar can export dates to your calendar.