Google Business Profile post ideas for local businesses

Stuck on what to post? Here are ideas grouped by post type. Pick one, add your real details and a clear next step.

Update posts (news and information)

• A new service, product or menu item
• New or changed hours, including holiday hours
• A new team member (ask them first)
• A finished job or a new item, with a photo you own
• An answer to a question customers ask often
• A short how-to or three quick tips
• What to expect on a first visit
• A seasonal reminder, such as a tune-up or a booking deadline
• A thank-you to your community
• A new certification, license or award you actually hold

Offer posts (deals with dates)

• A limited-time discount on one service
• A first-visit or new-customer offer
• A bundle of two services
• A slow-day special
• A seasonal package
• A referral thank-you offer (check Google's review rules before tying anything to reviews)
• A gift-card promotion before a holiday
• A free add-on with a booking
• A loyalty or repeat-customer perk
• A last-chance reminder for an offer that ends soon

Event posts (something on a date)

• An open house or grand opening
• A class, workshop or demo
• A community or charity day
• A sale weekend
• A tasting, trunk show or product launch
• A free clinic or consultation day
• Live music or a special night
• A seasonal event, such as a holiday market
• A meet-the-team day
• A kids' or family day

Keep it honest

Only post offers you will honor and facts you can stand behind. Don't invent reviews, awards or numbers.